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CIOs and CMOs Should Co-Lead Customer Experience (CX) Initiatives

Guide to Building a Healthy Customer Experience

The Customer Experiences that companies provide to their prospects and customers all require investment, focus, commitment, expertise and coordination to stay “healthy.” If a company’s CX leaders believe they can simply invest in a best-in-class omni-channel platform, they are mistaken to assume that customer interactions will suddenly become effective and efficient. Technology alone is not enough. In this guide, learn about the 3 fundamentals required to make your omni-channel customer experience successful.