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Ruben is the managing partner and the practice leader for Cimphoni’s Customer Experience & Engagement, and Critical Initiative Leadership practices. His extensive technology, operational and business expertise helps clients maximize and align technology with their strategic objectives. He has more than 20 years of experience in technology, product development, service delivery and operations functions in the business process outsourcing (BPO) industry. Ruben’s specialties include customer experience, workforce optimization, business intelligence, software development, infrastructure, cloud solutions and professional and technical services management. He serves as an advisory board member for the University of Wisconsin – Parkside Customer Experience (CX) Executive Certification Program.

Some of Ruben’s recent projects include leadership of Customer Experience Strategy and Transformation and Post-Merger Integrations in the Road Service, Insurance & Travel industries, Operational Process Optimization in the Financial Services industry, as well as an Interim CEO assignment for a technology provider in the rapidly growing Identity and Access Management market. Prior to joining Cimphoni, Ruben was COO of TantaComm, a leading workforce optimization solutions provider. He has a Bachelor’s degree in history and sociology, and an MBA from the University of Iowa. Ruben spends his free time playing hockey and attending his children’s soccer games, cross country and track meets and dance competitions.