Transforming to an Omni-Channel Customer Experience
An association with 6 million members turned to Cimphoni for a multi-year initiative to streamline and evolve its customer experience across multiple lines of business and more than 170 locations. We spearheaded business strategy development, omni-channel customer experience (CX) design, the vendor selection process and the establishment of an ongoing program management structure. We were responsible for rationalizing disparate technology vendor platforms from 13 down to one and changing the technology organization’s mindset from favoring onsite solutions to embracing agile and cloud-based platforms. We also established a new organizational design, including the creation of a CX function that optimized the workforce around the new CX strategy.