Case Studies

Rationalizing Go to Market Strategy

Rationalizing Go-to-market, Delivery and Back Office Capabilities

NTT Data acquired multiple firms and needed to rationalize the company’s go-to-market, delivery and back office capabilities to enhance efficiency and standardize processes and functions. A Cimphoni consultant worked with NTT Data to define a new operating model that maximized the capabilities of each entity while broadening their go-to-market capabilities. He developed a global application delivery and support team with 12 unique service offerings and developed common HR, finance, legal and procurement processes and policies. The Global Shared Service center enabled the reduction of 250 FTEs while improving process efficiencies and quality.