Today’s Customer Experience Expectation: It’s All About Me

Posted by Rick Davidson on September 10, 2015

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People often criticize Millennials for their materialistic ways, and their constant connections to technology, but is that really a fair assessment? Haven’t we all become really accustomed to getting virtually any product or service we want, on demand, 24/7, from whatever device is closest to us? Let’s face it, it’s all about me when I’m the customer, and it’s all about you too.

That’s all well and good, as long as you’re on the buying end of the transaction. But, it’s considerably more complicated and challenging when you’re on the corporate side, trying to make your customer experience live up to today’s exceptionally high standards.

We often intervene to help clients who are struggling to get their customer-facing processes functioning properly, and their first stumbling block is figuring out where the people, process and technology ecosystem is breaking down. Of course, there are competing theories among internal colleagues, and more than a few frustrating experiments when tweaking one end of the process, only to tangle up something on the other end.

That’s where we come in to study, diagnose and transform their customer experience design. And, that’s why we created this free guide to help other companies to get started in finding the answers they need to deliver a world-class experience to their valued customers.

It's All About Me: A Guide to Customer Experience Design

Check it out by clicking on the button below, and let us know what you think of it. And, while you’re here, you might also want to check out our Customer Engagement services to pick up a few ideas.