Tag: Customer Experience (CX)

Business process redesign

In Process Redesign/Optimization Efforts, VCVE : I Metrics are the Key to Success

Process redesign efforts can be daunting. Organizations have many lines of business and functional departments, myriad business applications and complex workflows that have evolved over the years, all of which are frequently only partially documented. However, by examining a few key metrics, organizations can streamline re-engineering analysis and quickly identify areas with the potential to…

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cyber shield

The Time to Invest in Cybersecurity is Not After a Breach

A major credit-reporting company recently disclosed that hackers possibly gained access to the personal information of 143 million US consumers, or roughly half the US population. In a statement made on the day of the public disclosure of the breach, the company’s chairman and CEO vowed to increase cybersecurity spending. Of course, this is the…

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Mostly, customers are content to be compliant. But, when it goes bad, it can be disastrous for your brand.

Why Bad Customer Experiences Escalate So Quickly

The Frequency Illusion Perhaps you’ve never heard of the Baader-Meinhof phenomenon, but odds are you have experienced it.  Also known as the “frequency illusion,” it happens when we repeatedly notice something after first learning about it.  Maybe it’s a new word, and suddenly, you notice it in conversations, hear it on the morning news, and…

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How much will a failed customer experience cost you?

Is Your Company Accidentally Tone-deaf to Your Customers?

A recent incident in which a customer was dragged off an aircraft operated by one of the largest airlines in the world reminds us of why we must be so diligent about truly understanding the customer experience we create. It is also a stark reminder that any negative experience with your brand can instantly go…

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Building a Cyber Fortress to Protect Your Digital Assets

Building a Cyber Fortress to Protect Your Digital Assets [White Paper]

An adage in cybersecurity is, “there are two types of companies – those that have been hacked and those that don’t yet know they have been hacked.” Which one is your organization? The importance of an effective cybersecurity program should not be underestimated. In our latest Cimphoni white paper, Building a Cyber Fortress to Protect Your…

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Defining What’s Really Happening with your Customer Experience

Are you getting negative reviews or ratings online or in surveys about some aspect of the customer experience? You’re not alone. In today’s technology-driven marketplace, customers are benchmarking your company’s performance against innovators like Amazon and Apple, and most companies are falling short of that standard on at least a few customer touchpoints. That’s why Cimphoni…

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Cimphoni Original White Paper: 5 Key Steps to Align Customer Experience with Evolving Customer Expectations

5 Key Steps to Align Customer Experience with Customer Expectations [White Paper]

Today, we launch our latest original white paper, 5 Key Steps to Align Customer Experience with Evolving Customer Expectations. In this white paper, we define the multi-channel buyer’s journey in 2016, which is more complex than ever before, and provide the Cimphoni methodology to analyze and diagnose what’s working and what’s not in your customer experience. If your company…

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Customers Today Have Very High Expectations

Customer Revolution Driving Move From Digital to Cognitive Enterprise

The “impatient narcissist” is probably an apt description for today’s consumer. They want what they want and they want it now. They have extremely high expectations regarding every aspect of their “journey” with an enterprise’s products or services. From gathering information to purchasing a product or service, using it or recommending it to their friends,…

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CIOs and CMOs Should Co-Lead Customer Experience (CX) Initiatives

10 Tips to Guide a Customer Experience Improvement Initiative

CIOs are in a unique position to co-lead a customer experience (CX) improvement initiative. First, they generally have a good understanding of key business processes that engage and support customers across the entire CX lifecycle – from sales, to product and service provisioning to support. They also have a fairly good understanding of the business…

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Address Customer Experience Complaints Right Away

You Might Have a Customer Experience Problem If…

Customer experiences have not kept pace with customer expectations, which have changed dramatically over the past decade. This change has been driven by technology, primarily mobile devices, which can instantly satisfy a customer’s need for information, to communicate with others or to complete an online purchase. Let’s face it, none of us like to wait…

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